Senior Strategic Leader, Adult Learner Recruitment

🇺🇸 Remote - US

🕑 Full-Time


💻 Sales

🗓️ September 7th, 2023

Higher Ed
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page. 
The Role in Brief:
Senior Strategic Leader, Adult Learner Recruitment
The Senior Strategic Leader works in partnership with partners and with internal teams to shape direct marketing strategies for ALR partners’ recruitment initiatives. This hire will serve as the decision maker for their project team. The Senior Strategic Leader is responsible for delivering strategies and programs that achieve partner goals, partner renewals, and upsell and cross-sell targets appropriate to partners’ goals, resources, and timelines. As the central partner contact, this position monitors and maintains the partner relationship. The Senior Strategic Leader, as the center of the team for the entire group of partners assigned to the team, is critical to ensuring the achievement of business objectives and the long-term growth and success of the company.

This role may be based in Richmond, VA; Washington, D.C.; or remotely within the continental United States.
Primary Responsibilities:
  • Develop an understanding of partner goals and keep abreast of changes in each partner’s situation. Communicate these goals and changes to the project team. Lead the team that translates institutional goals and brand identity into achievable direct response programs, working within EAB enrollment services’ array of offerings.
  • Lead and/or support testing and refinement of critical strategic and creative elements within the partner’s program(s).
  • Work with senior management to define appropriate, cost-effective cross-sell and upsell targets within the partner book.
  • Lead partners to understanding of cross-sell and upsell options and actively champion those likely to improve the partner’s situation.
  • Support corporate process improvements, including escalated project timelines, etc.
  • Serve as a professional example in behavior and attitude to project teams and support team members in professional growth.
  • Collaborate with internal departments to seek new information and define new solutions that will improve partner success.
  • Seek opportunities for cross-disciplinary learning relative to team or partner success.
  • Lead discussions and develop innovative plans to overcome obstacles for project teams and partners.
  • Work collaboratively with others within the partner services division to identify and share new solutions that lead partners to positive outcomes.
  • Lead meetings and conference calls with partners and project teams and involve project teams in partner meetings.
  • Initiate project start-up and problem-solving meetings, ensuring team understanding and enthusiasm to successfully execute partner programs.
  • Oversee strategic direction on creative content.
  • In partnership with partner-facing team, review all creative materials from both a direct response and partner-appropriate standpoint.
  • Provide strategic direction for all lists and targeting, working with analysis and strategic planning groups.
  • Conduct annual project reporting and planning for partners.
  • Develop and discuss proposals and written presentations with partners.
  • Document partner and team feedback as it occurs and provide written positive feedback to team members as appropriate, working to consistently resolve team issues in a positive way.
  • Mentor account managers assigned within team to help position them – if applicable – for the next career opportunity (ideally, advancing within partner services and success).

Basic Qualifications:
  • Bachelor’s degree
  • 4 -7+ years’ experience in consultative, strategic, leadership positions managing accounts and relationships with key decision makers
  • Previous experience in the adult education market, in higher education enrollment strategy, or relevant marketing and partner management experience
  • Experience leading and managing high-performing teams, including coaching and mentoring
  • Experience aligning strategic insights and solutions to partner goals
  • Ability to present to partners and colleagues EAB's commitment to forward-leaning, innovative strategies that successfully achieve their desired outcomes
  • Proven relationship-building, collaboration/teamwork orientation and ability to influence for win-win outcomes
  • Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change
  • Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities
  • Passion for both partner success and tackling new and emerging opportunities
  • Proficient with PC, Internet, and Microsoft Office products
  • Willingness to travel up to 40 - 50%
  • Valid driver's license

Ideal Qualifications:
  • Graduate degree
  • Higher education experience in graduate or online program development, and/or higher ed admissions in the adult market
  • EAB institutional knowledge and experience
  • Direct response marketing experience
  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
  • Medical, dental, and vision insurance; dependents and domestic partners eligible
  • 401(k) retirement plan with company match
  • 20+ days of PTO annually, in addition to paid firm holidays
  • Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
  • Paid parental leave for birthing and non-birthing parents
  • Phase Back to Work program for employees returning from parental leave
  • Infertility treatment coverage and adoption or surrogacy assistance
  • Wellness programs including gym discounts and incentives to promote healthy living
  • Dynamic growth opportunities with merit-based promotion philosophy
  • Benefits kick in day one, see the full details here.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.