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Lifecycle Engagement Specialist

🇺🇸 Remote - US

🕑 Full-Time

💰 $60,000 - $72,000

💻 Marketing

🗓️ April 19th, 2024

B2B2C Braze JSON
At InStride, it’s simple. 

We believe the more you invest in your people, the more skilled they become, and the better your organization performs. 
Our mission to bring career-aligned, debt-free education to employers and their workforce has created pathways for 52,000+ Learners to accelerate their careers with 3,100+ learning options. 

Our teams are tied together by a recognition of how impactful education can be for one’s career, livelihood and community. Our commitment to the success of our Learners is what defines us. To get a better feel for our culture, watch more here.

Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, TX, VA, WA, WI. 

What we're looking for (role overview):

InStride is looking for a Lifecycle Engagement Specialist to coordinate and help execute our lifecycle marketing operations. The ideal candidate is a technical individual who has experience developing automated workflows, setting up personalization tools, and working with cross-functional teams.

Who you are (ideal profile):

  • 2+ years of lifecycle marketing/marketing automation experience
  • Experience working on a cross-channel marketing platform like Iterable, Braze or equivalent
  • Experience working with a CDP like Tealium, Segment or equivalent
  • Experience building email campaigns, including basic knowledge of HTML/CSS
  • Experience working with dynamic content in emails (handlebars, liquid logic, data feeds/connected content etc.) and JSON structure for events
  • Has experience working with Product and Engineering teams to define and test email triggers
  • Strong analytics skills with the ability to report and analyze data as needed
  • Self-starter who thrives in a fast-paced, agile environment
  • Process and detail orientation, with strong documentation and project management skills
  • High EQ, comfort with a “no job too small” startup mentality and moving quickly on new opportunities
  • Experience in B2B2C environment is preferred 

How you will create impact (key responsibilities):

  • Manage day-to-day campaign production, including execution, QA, and reporting across multiple channels (email, SMS, pop-ups, and landing pages).
  • Team up with engagement and data tech teams to create and manage reporting needs
  • Assist with managing the lifecycle platforms, including troubleshooting, to ensure optimal platform performance
  • Oversee campaign nomenclature and hierarchy and update as necessary.  
  • Building, setting up, and deploying simple to complex automated lifecycle journeys and campaigns across email and push notification channels within the Iterable platform
  • Provide support in mapping out detailed learner journey flows, custom event data and all exception scenarios for automated workflows
  • Collaborate with the Product, Engineering, Corporate Partner Success and Academic Partner Success teams to support development of solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs
  • Execute testing and segmentation strategies that continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
  • Identify new opportunities to drive learner engagement through new technologies or optimizations within our product

Target base compensation amount for this role outlined below. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts shown below.

$60,000—$72,000 USD

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride 

As an organization that champions investing in people, it’s critical we walk the talk. That’s why every InStride employee is eligible to enroll in 3,100+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to all employees starting Day 1. 

This role is also eligible for the following benefits:

  • 401(k) plan with company match 
  • Flexible vacation policy
  • Paid family leave
  • Best-in-class health care benefits
  • And more!

InStride Diversity and Inclusion Statement

At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

If you have a disability or special need that requires accommodation, please let your recruiter know. 

Policies & Disclosure 

Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing.

 For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at

About InStride

InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: