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Regional Director, Digital

🇺🇸 Remote - US

🕑 Full-Time


💻 Sales

🗓️ December 8th, 2022

Salesforce Monday
Role Overview
The Regional Digital Director will be responsible for all digital sales, renewals, and growth in their designated territory. This role will utilize a consultative and value-based solution-selling approach to provide Encoura solutions to best serve our client’s needs. This role will partner with Regional Data Directors in the territory to identify and prioritize all the college and university sales prospects. 

  • Develop strategic sales plan 
  • Create custom solutions using Encoura’s platform for clients with an understanding of the enrollment funnel and application deadlines 
  • Present solutions and engage with decision makers 
  • Prospecting and using marketing driven leads 
  • Partner with media and campaign managers to execute campaign 
  • Reporting and overseeing campaign to ensure results and lead to renewals 

Knowledge, Skills, & Abilities 
  • Strong knowledge of Salesforce or other CRM tools as well as Monday.com and Google suite 
  • Strong understanding of digital advertising strategies,tactics, and practices 
  • Presentation skills and deep experience using Microsoft Suite of products 
  • In-person to large groups and via web-based environments 
  • Strong digital marketing and sales background focused on working with clients to craft custom solutions to meet their goals 
  • Experience in selling into the Higher Education market to enrollment, admissions or alumni teams is a plus 
  • Ability to travel about 25% of the time to client meetings, company meetings, and industry tradeshows 

A day in the life of a Regional Director, Digital
  • Conduct client new & existing business meetings 
  • Manage time to respond the client communications 
  • Create new business proposals 
  • Collaborate with media and campaign managers 
  • Interface with digital operations team via. Monday.com 
  • Update salesforce 
  • Travel to conferences and/or campus visits 

Role Progression
  • Within 1 month, you’ll: Complete Regional Director Onboarding, meet your team and shadow your peers, familiarize yourself with the technology and platforms we use 
  • Within 3 months, you’ll: Have begun prospecting within your assigned territory, be comfortable with client discovery meetings, and proficiently write and deliver media plans and proposals
  • Within 6 months, you'll: Comfortably handle most of your new business and renewal meetings independently, and be tracking your sales goals
  • Within 1 year, you'll: Be a confident contributor to the team, be an advocate and trusted partner to your clients, and begin presenting at conferences 

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.   
With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers myOptions® Encourage™—the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.   
Encoura is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.   
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.   
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/ 
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