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Director of Product Marketing, User and Growth

🇺🇸 Hybrid - CA

🕑 Full-Time

💰 $244,000 - $406,000

💻 Marketing

🗓️ March 29th, 2024

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role will collaborate in person 4 weeks per quarter, traveling if necessary to different hubs. They are required to live within a commutable distance of their home hub of San Francisco. Grammarly may provide relocation assistance. 

The opportunity 

Grammarly is the world’s leading AI writing assistance company, trusted by over 30 million people and 70,000 professional teams daily. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI
To achieve our ambitious goals, we’re seeking a Director of Product Marketing, User and Growth to join our Product Marketing team. The person in this role will work closely with the product and growth teams to ensure that our solutions meet the needs of busy professionals and teams, driving significant growth at scale for our self-serve business. This Product Marketing Director will develop messaging, positioning, and launch strategies to bring new product offerings and features to market in a way that connects with our target customers' needs. This person will also work with the growth product and marketing teams to attract and retain new professional users while highlighting product value that turns them into paying customers.

Your impact

As Director of Product Marketing, User and Growth, you will:

  • Engage directly with professionals to understand pain points, use cases, and desired solutions for writing and communication.
  • Own core messaging and positioning for the Grammarly product and features, ensuring they connect with target audiences.
  • Drive product launches, including messaging and positioning, communications (in collaboration with PR), enablement, and assets.
  • Enable marketing, sales, and support teams on product positioning and launch messaging.
  • Commission market research to understand market trends, customer needs, and user behavior.
  • Partner with product leadership to steer the product roadmap based on customer, competitive, and market research and performance and revenue insights.
  • Create product-specific content to use across our website, lifecycle messaging, advertising, and communications channels.
  • Work closely with the analyst relations, customer, and competitive marketing teams to shape and respond to the market.
  • Work with growth product and marketing teams to develop and implement acquisition, activation, and monetization strategies to drive significant user and revenue growth.
  • Collaborate with product leadership on pricing and packaging strategy and drive go-to-market implementation.
  • Manage and develop a team of exceptional product marketers.

We’re looking for someone who

  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
  • Can collaborate in person 4 weeks per quarter, traveling if necessary to the hub where the team is based
  • Has a minimum of 12 years of experience in Product Marketing, including marketing leadership roles within consumer (B2C) software companies with significant scale. 
  • Demonstrates exceptional product messaging and positioning skills with the ability to distill technical innovation into user and business value.
  • Has the proven ability to establish trust and collaborate with product, marketing, and sales leadership.
  • Bring success in implementing product-led growth/sales go-to-market strategies and tactics.
  • Has experience with pricing and packaging research and implementation.
  • Can lead and influence cross-functional teams with a clear vision to execute and deliver results.
  • Is experienced in building, leading, and growing teams of product marketers.
  • Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies.

Support for you, professionally and personally

  • Professional growth: Autonomy and trust are key to empowering our team members to do their best, most innovative work that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues' accomplishments with global, local, and team-specific programs. 

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options401(k) matching (US only)
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days 
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based compensation approach, meaning base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. Please refer to this page for more information about our compensation zones and locations where we currently support employment.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this San Francisco-based position are outlined below and may be modified in the future. 

United States: 
Zone 1: $227,000 - $406,000/year (USD)
Zone 2: $244,000 - $365,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.

All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.