California State University, Fresno
SMarketing & Fan Engmnt Coordinator
Edtech.com's Summary
California State University, Fresno is hiring a Marketing & Fan Engagement Coordinator. The role involves planning, creating, and implementing marketing and promotional campaigns for Fresno State Athletics, leading marketing and fan engagement for assigned sports, managing social media platforms, and driving ticket sales and revenue growth through creative fan engagement initiatives.
Highlights
- Lead marketing and fan engagement initiatives for assigned sports, supporting football and men's basketball.
- Manage primary social media platforms and digital media branding efforts.
- Create and execute campus and student marketing campaigns.
- Promote single-game, group, and season ticket sales campaigns.
- Use software such as Photoshop, Sound Director, Microsoft Office, and web development tools.
- Demonstrate knowledge of NCAA rules, Title IX regulations, and compliance requirements.
- Bachelor's degree in Marketing, Sports Management, or related field required.
- Experience in athletics marketing and promotions necessary.
- Compensation is approximately $2,929.34 per month for a full-time, non-exempt position.
- Collaborate closely with faculty, staff, business partners, and the multimedia rights holder while adhering to athletic department and NCAA regulations.
SMarketing & Fan Engmnt Coordinator Full Description
Marketing & Fan Engagement Coordinator
Fresno State Athletic Corporation
Fresno State Athletic Corporation
Compensation and Benefits
Anticipated Hiring Salary: $2,929.34/month
- This is a full-time (equivalent to 40 hours per week), non-exempt position.
The Fresno State Athletic Corporation provides a comprehensive benefit package that includes medical, dental and vision plans, participation in the California Public Employees Retirement System (CalPERS), and sick and vacation time. A summary of benefit information can be found here (under Athletic Corporation header). Athletic Corporation employees are at-will.
Job Summary
Reporting to the Assistant Athletics Director for Marketing and Fan Engagement, this position assists with the planning, creation, and implementation of all marketing and promotional campaigns for Fresno State Athletics. Responsibilities include: leading all marketing and fan engagement efforts for assigned sports while serving in a support capacity for football and men’s basketball, assisting in the management of the department’s primary social media platforms and digital media branding and marketing efforts, creating and executing campus and student marketing efforts, and developing and executing general promotional and fan engagement efforts with an emphasis on growing the fan base and revenue generation. Additional responsibilities include conceptualizing and developing creative and consistent promotional initiatives that educate, inspire, and engage external audiences; promoting single-game, group ticket, and season ticket sales campaigns for ticketed sports programs; and serving as the lead marketing liaison for assigned sports.
Key Qualifications
Demonstrated skillset in social media marketing and branding strategies.Competent in all current social media platforms (i.e. Facebook, Twitter, Instagram, Tik Tok, etc.).Demonstrated successful experience conducting season, group, and single game ticket sales campaigns.Competent in the use of Photoshop, Sound Director, PC and Microsoft Office Applications software including word processing, spreadsheets, databases, and web page development.Knowledge of:Title IX regulations.NCAA rules, compliance, and regulations.Strong oral, written communication, and creativity skills.Ability to:Establish and maintain effective working relationships with faculty, staff, business partners, and the general public.Strictly adhere to NCAA, and athletic department rules and regulations.Acquire knowledge of and rapidly apply athletic department rules and regulations.Quickly understand and develop positive working relationships with the department’s multimedia rights holder.Work in a flexible, collaborative manner.Work in a fast-paced environment with frequent interruptions while under pressure of meeting deadlines.
To view the full list of qualifications and job responsibilities, please click the Position Description button above.
Education and Experience
Bachelor’s degree in Marketing, Sports Management, or related field.Recent experience in athletics marketing/promotions.
Application Instructions
Applications received by June 15, 2026, will be given full consideration by the search committee. Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.
Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.
Fresno State
California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.
Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.
Equal Employment Opportunity Information
California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.
COVID19 Vaccination Policy
Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications. Questions may be sent to hr@csufresno.edu.
Supplemental Information
Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.
The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.
Fresno State is a tobacco-free, smoke-free and vapor-free campus.
Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)
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