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Stride

Product Marketing Manager, Retention

🇺🇸 Remote - US

🕑 Full-Time

💰 $53,315 - $99,095

💻 Product Development

🗓️ January 9th, 2023

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Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders.  Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions.  Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

As the Product Marketing Manager, Retention, you will be a member of a fast-paced, end-to-end corporate marketing department that strives to continually test innovative approaches to improve performance. Reporting to the Senior Director of Product Marketing, you will use your knowledge of marketing best practices and your strategic planning skills to better attract, retain, and increase satisfaction among students and families. You will use voice of the customer data from the Stride General Education programs to drive your efforts and you will be working closely with members of the product, research, enrollment, customer experience, social media, and creative teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that parents and students are fully aware of and understand what we offer, thus supporting the goal to educate and delight learners.

SUMMARY: The Product Marketing Manager, Retention will be primarily responsible for planning, supporting, and executing middle of the funnel [post enrollment] strategy through nurture, conversational marketing, content marketing, and event promotion. This includes working with stakeholders across the company to set campaign objectives, develop a campaign launch plan, and partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels. You will also measure the effectiveness and impact of these campaigns while contributing to an ongoing learning agenda through rigorous and agile testing. The general education business is Stride’s strategic priority, and thus you will have many opportunities to innovate and make an impact to the organization.
 
ESSENTIAL FUNCTIONS:   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
  • Own key lifecycle marketing campaigns such as nurture flows and enrolled student and parent communications, from copywriting, proofreading, and segmentation creation to reporting
  • Develop retention plans by working across MarCom, Customer Experience, Enrollment Ops, and Demand Gen teams
  • Create and test data-driven hypotheses to improve nurture messaging engagement, evaluate results, and evolve strategy
  • Develop and monitor research and trends to address key family/student areas of concerns and interests
  • Serve as a credible subject matter expert with a working knowledge of areas of responsibility
  • Forge strong relationships with internal teams and external organizations
  • Ensure thorough, timely and accurate stakeholder communications

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:   
  • 3-5 years of experience in marketing, marketing operations, and/or project management, OR
  • Equivalent combination of education and experience
  • Experience creating campaigns within an email marketing and/or marketing automation platform
  • Experience using research, data and metrics to measure impact and determine improvements
  • Ability to manage and juggle priorities daily and work independently

Certificates and Licenses: None required.

OTHER REQUIRED QUALIFICATIONS:  
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
  • Strong strategic thinking, analytical thinking, problem-solving skills
  • Excellent presentation skills with ability to leverage technology effectively
  • Ability to work both independently and within a team-oriented environment
  • Strong project management and organizational skills with attention to detail
  • Experience setting and delivering against measurable marketing metrics
  • Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
  • Ability to travel 10% of the time (minimal if any, e.g., commercial shoot / team building events)
  • Ability to clear required background check

DESIRED QUALIFICATIONS:  
  • Product marketing experience
  • Lifecycle marketing experience

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • This is a home-based position

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.  

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.  
  • We anticipate the salary range to be $53,315 to $99,095.  Eligible employees may receive a bonus.  This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.  

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
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